HISTORY?

1. 
2. GUESS? started in 1981 as a small California jeans company. GUESS? designs, markets and distributes its full collections of women's and men's apparel throughout the United States and Canada. The company has successfully granted licenses for the manufacture and distribution of many of its product categories, including kids & baby apparel, watches, footwear, belts, fragrance, jewelry, swimwear, handbags, small leather goods, eyewear, and leather apparel. GUESS? has licensees and distributors in Europe, South America, Asia, Africa and the Middle East.

 The Marciano brothers would change that perception forever. Their designs were timeless, sensuous, strong and chic. Bloomingdale's finally agreed to sell two-dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out. The GUESS? label was born and would become one of the world's most recognized and influential brand names.
GUESS? quickly infiltrated popular culture and became an icon of the generation. GUESS? also created famous models such as Claudia Schiffer, Carrè Otis, Eva Herzigova, Laetitia Casta, Carla Bruni, and Naomi Campbell launched their careers in the original GUESS? campaigns.
With striking images and fresh new products, the brand gained momentum and nationwide recognition.

• In the 80s GUESS? product expanded beyond men's and women's jeans, as Baby GUESS?, GUESS? Watches, GUESS? Footwear, GUESS? Eyewear and GUESS? Parfum were created.
• The 90s saw rapid international expansion, bringing the GUESS? American tradition to Europe, Asia, South America, Africa, Australia and the Middle East.
• The second decade of GUESS? brought the introduction of GUESS Collection, Handbags, Activewear, Jewelry, Swimwear, Innerwear, Leather, Belts, Neckwear, and Men's Classics.
• In the mid 90s, GUESS? became a public company and launched its first web site, GUESS.com.
• Prior to the new millennium, GUESS.com became an e-commerce site, and the GUESS? family continued to grow with the launch of the GUESS?' online outlet, GUESS.com/outlet,
• In 2001. GUESS? continues to challenge its own high standards as the company strives to remain a driving force in the 21st Century.

THE MISSION?

 At GUESS?, they are committed to being a worldwide leader in the fashion industry.

• They deliver products and services of uncompromising quality and integrity consistent with their brand and our image.
• They are committed to listening and responding to the needs of their customers, associates, and business partners, and to honoring their individual value.
• They are dedicated to personal and professional enrichment through an environment of open communication, teamwork, trust, and respect.
• They continue to give back to the community, support humanity, and protect the environment as part of their responsibilities.
• They remain committed to an entrepreneurial spirit that fuels the growth of their company and increases shareholder value.
• Through principled leadership, they embrace diversity, and they cultivate strength, pride, and passion to align our personal lives with their professional lives.